Houston Design Agency for Business Owners
You built your business on a unique driving vision. Houston Brand Design can help you bring that vision to life.
Corporate brands are vulnerable to unique forms of entropy. Mergers and acquisitions can alter the value promise you’ve become known for. It can be hard to maintain consistency across multiple divisions and locations. Culture can shift and leave your brand behind.
Houston Brand Design provides innovative design solutions to express your brand values and position you where you belong, in a framework to manage the way change affects your brand.
Fractional Brand Leadership Programs
For many corporations, recruiting, onboarding and supporting a Chief Brand Officer is impractical. Fractional brand leadership allows companies to access high-level expertise without the full financial commitment of a permanent executive.
A fractional Chief Brand Officer is embedded within your executive team for a specific duration, to accomplish specific goals. Fractional brand leadership gives you executive expertise when you need it, but not when you don’t. A uniquely economical arrangement, fractional brand leadership gives you the resources to identify weaknesses and opportunities, design new approaches, and infuse them throughout your organization.
Project-Based Identity Programs
Houston Brand Design also provides fixed-fee project-based design of identity programs and communication deliverables, including corporate websites, software applications, financial reports, brochures and other assets.
Services for Corporations
Brand Assessments
Is your brand living up to its potential? Houston Brand Design conducts internal and external studies to determine the extent to which your brand is making the impression you want, and delivering value to your stakeholders. Depending on the scale of the enterprise, brand studies can be simple and informal or deep and extensive, involving focus groups, customer and employee surveys, and externally sourced data.
Ideation and Strategic Development
Brand ideation is the process of using data to set brand goals and define your brand's identity, personality and positioning. It’s an essential step that lays a foundation for a strong brand.
During brand ideation, we clarify and document your brand’s vision and values. Brand ideation typically involves collaborative sessions with your management teams, key employees, directors and sometimes customers or external consultants. The output of brand ideation is a Brand Guidance Document that informs development of brand assets and lays a foundation for sound strategies. When you invest in ideation, you control what your brand stands for, and not your competition.
Brand Identity
Houston Brand Design creates compelling brand identities that express your company’s value attributes. Identity programs include corporate and divisional logos, brand architecture, corporate colors and typography, photography and illustration style, and brand style guides. They can also include naming and brand nomenclature, as well as application of identity designs to signage, apparel, vehicles, stationery and other assets.
Digital Assets
Websites: A corporation's web presence is critical to brand expression and delivery of value. We provide complete corporate websites and online assets that help you capture a leadership position and effectively serve your customers and stakeholders.
Custom Business Software: Your software applications are a vital extension of your brand promise. We develop bespoke software products that drive performance and give you a powerful competitive edge.
Mobile Business Apps: Mobile technology is shaping how business is done, empowering corporations to find new ways to deliver value, enhance customer engagement and outpace your competition. We design mobile apps that take your brand into the future.
Print Collateral
Some say print is dead. We say long live print. Outstanding design can transform your financial reports, capabilities brochures and other collateral materials into powerful, persuasive assets that people will actually enjoy experiencing. We write, design and produce award-winning print that sets brands apart.
Is your brand in flux? Schedule a no-obligation consult and let’s talk about how to handle it.