Brand design and strategy for CMOs

Bring a fractional brand expert alongside when your organization is in flux.

Growth, restructuring, shifting leadership, M&A activity, product expansion, repositioning. These inflection points call for a strategic partner who can translate organizational change into world-class brand design.

Houston Brand Design offers senior-level design leadership without the full-time hire. We work closely with CMOs, heads of marketing, and executive teams to bring stability, creative direction, and strategic insight to brands in motion.

Startups, SMBs, corporations, nonprofits: We identify the value promise that differentiates your offer and make it real to the people who matter.

A fractional brand partner makes sense when:

  • You’re rebranding or refreshing and need extra firepower at a strategic level.

  • You have a solid marketing team, but no one focused on the brand itself.

  • You’ve acquired or merged and need to unify everything under one clear story.

  • You’re launching something new and want the brand to hit the ground strong.

  • You’re stepping into a leadership role and inheriting a brand that doesn’t quite work.

  • You’re preparing for growth, investment, or exit, and your brand needs to reflect that.

What you get with a Fractional Brand Design engagement:

  • Ongoing brand strategy leadership (1–3 days per week)

  • Hands-on design, creative direction and execution

  • Brand positioning, messaging, and identity development

  • Cross-functional collaboration with internal teams or outside partners

  • A clear, evolving roadmap to align your brand with business goals

Fractional Brand Design gives you high-level brand expertise without the commitment of a permanent executive, or the expense of a full-blown design agency.

If you’re ready to take your brand to the next level, we’d love to work with you.